Willis Knighton rebrands with fresh look, shorter name

Willis Knighton - Shreveport Bossier

As Willis Knighton Health marks its 100th year of service to the Northwest Louisiana community, it has announced a refreshed brand identity and renewed commitment to providing leading-edge healthcare for the next century.

The organization, also known as WK, has streamlined its name, dropping “System” to reinforce its dedication to health and reflect its unwavering mission centered on Northwest Louisiana. The familiar burgundy red logo of WK remains, now imbued with a lighter and brighter aesthetic, symbolizing a fresh chapter in its storied history.

Jaf Fielder, President and CEO of Willis Knighton Health, stated, “after a century of providing care throughout the community, we pledge to make the next 100 years at Willis Knighton even stronger.”

Since its inception as Tri-State Sanitarium in 1924, Willis Knighton Health has been at the forefront of healthcare evolution in Northwest Louisiana. It has pioneered numerous advancements, ensuring comprehensive care is available locally with cutting-edge technology and innovative services.

The organization’s unique approach to philanthropy, coined “tithe the bottom line,” underscores its deep ties to the community, enhancing both healthcare and the overall quality of life for residents.

As the region’s largest healthcare provider, Willis Knighton Health is not only a cornerstone of the local economy, providing jobs and support to businesses and banks, but it also draws national recognition for its award-winning care.

Comprising four acute care hospitals, a rehabilitation institute, urgent care centers, fitness facilities, numerous medical clinics, and The Oaks of Louisiana senior living community, Willis Knighton Health remains dedicated to delivering local healthcare to local people, with corporate decisions guided by those who live and work within the community.

For more information about Willis Knighton Health and its century-long commitment to excellence in healthcare, please visit www.wkhs.com.

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