PRAL Northwest Chapter members honored at regional conference

The Southern Public Relations Federation (SPRF) recognized outstanding public relations practices during the Lantern Awards ceremony held September 12, 2023, during the SPRF conference in Huntsville, Alabama.

Professional and student members of the Public Relations Council of Alabama (PRCA), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM) earned a total of 60 awards honoring the best PR in the Gulf South. Three members from the PRAL Northwest Chapter were honored for their outstanding work on campaigns and events in the public relations field.

Emerie Eck Holtzclaw
Owner, Lagniappe P.R.I.M.E., LLC.; Award of Excellence
Tier 2: Short Term/Special Events; CORK XVI: A Red River Revel Wine Event

Michelle Marcotte/Corporate Communications
Southwestern Electric Power Company; Lantern Award
Tier 2: Short Term/Community Relations and Public Service; Shining a Light on Residential Solar Misconceptions

Paige Melton
Associate Director of Communications, United Way of Northwest Louisiana; Lantern Award
Tier 2: Short Term/Community Relations and Public Service; The United Way Book Club

Professional and student submissions in 30 categories were scored on their individual merit based on adherence and success utilizing the four-step RPIE process by PR practitioners outside SPRF’s four-state region. To be eligible, submissions must have been produced/appeared in the previous calendar year, January 1 through December 31, 2022, and entered by a current member of SPRF. Award-winning entries demonstrating excellence in process and results earned Certificates of Merit and Awards of Excellence, with top projects and programs earning Lantern Awards. The Best of Tier winners were selected from the Lanternwinning entries in each tier, with the Best of Show award chosen from the three Best of Tier winners.

To learn more visit, find PRAL Northwest on Facebook @PRALNorthwest, or email them at

Picture of Paul Savage, Jr.

Paul Savage, Jr.

Paul Savage, Jr. is a graduate of Centenary College of Louisiana and is the owner, founder, & designer of Savage Creative Solutions. Savage Creative Solutions is a full-service, integrated marketing agency headquartered in Shreveport, LA with a growing national footprint across multiple industries. Savage is a local marketing and communication professional, entrepreneur, and accomplished author. His debut memoir, "Diary of A Testicular Cancer Survivor," has been featured on Amazon's best-seller list.

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